New product development in the financial service industry:...

Journal of Marketing Management 1991 / 01 Vol. 7; Iss. 3

New product development in the financial service industry: A case study

Edgett, Scott, Jones, Steve
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Volume:
7
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.1991.9964156
Date:
January, 1991
File:
PDF, 906 KB
english, 1991
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