Volume 7; Issue 3

Journal of Marketing Management

Volume 7; Issue 3

1

New product development in the financial service industry: A case study

Edgett, Scott, Jones, Steve

Journal:

Journal of Marketing Management

Year:

1991

Language:

english

File:

PDF, 906 KB

english, 1991

2

Game theory in marketing: Applications, uses and limits

Herbig, Paul A.

Journal:

Journal of Marketing Management

Year:

1991

Language:

english

File:

PDF, 994 KB

english, 1991

3

Marketing planning and corporate culture: A conceptual framework which examines management attitudes in the context of marketing planning

Leppard, John W., McDonald, Malcolm H.B.

Journal:

Journal of Marketing Management

Year:

1991

Language:

english

File:

PDF, 1.38 MB

english, 1991

4

Customers, marketing and the network organization

Coulson‐Thomas, Colin

Journal:

Journal of Marketing Management

Year:

1991

Language:

english

File:

PDF, 1.19 MB

english, 1991

5

Industrial mail surveys: The costs and benefits of telephone pre‐notification

Mitchell, Vincent‐Wayne, Nugent, Sarah

Journal:

Journal of Marketing Management

Year:

1991

Language:

english

File:

PDF, 964 KB

english, 1991

6

Editorial

Baker, Michael J.

Journal:

Journal of Marketing Management

Year:

1991

Language:

english

File:

PDF, 301 KB

english, 1991

7

World class marketing: From lost empires to the image men

Parkinson, Stephen

Journal:

Journal of Marketing Management

Year:

1991

Language:

english

File:

PDF, 1.04 MB

english, 1991

8

Book reviews

Donaldson, Bill, Sheen, Maggie, Gould‐Davies, Guy, Burgess, Robert, Baker, Michael J.

Journal:

Journal of Marketing Management

Year:

1991

Language:

english

File:

PDF, 487 KB

english, 1991

9

About the authors

Journal:

Journal of Marketing Management

Year:

1991

Language:

english

File:

PDF, 244 KB

english, 1991