The Marketing-Sales Interface at the Interface: Creating Market-Based Capabilities through Organizational Synergy
Hughes, Douglas E., Bon, Joël Le, Malshe, AvinashVolume:
32
Language:
english
Journal:
Journal of Personal Selling and Sales Management
DOI:
10.2753/pss0885-3134320106
Date:
January, 2012
File:
PDF, 278 KB
english, 2012