Advertising Repetition as a Signal of Quality: If It's...

Advertising Repetition as a Signal of Quality: If It's Advertised So Much, Something Must Be Wrong

Kirmani, Amna
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Volume:
26
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1997.10673530
Date:
October, 1997
File:
PDF, 1.49 MB
english, 1997
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