Deal evaluation and purchase intention: the impact of...

Journal of Product & Brand Management 2000 / 06 Vol. 9; Iss. 3

Deal evaluation and purchase intention: the impact of aspirational and market‐based internal reference prices

Vaidyanathan, Rajiv, Aggarwal, Praveen, Stem, Donald E., Muehling, Darrel D., Umesh, U.N.
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Volume:
9
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420010332449
Date:
June, 2000
File:
PDF, 197 KB
english, 2000
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