Moviegoers' Experiences and Interpretations of Brands in...

Journal of Advertising 1999 / 06 Vol. 28; Iss. 2

Moviegoers' Experiences and Interpretations of Brands in Films Revisited

Delorme, Denise E., Reid, Leonard N.
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Volume:
28
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1999.10673584
Date:
June, 1999
File:
PDF, 3.89 MB
english, 1999
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