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Segmentation Based On Physician Behavior: Implications for Sales Forecasting and Marketing-Mix Strategy
Carter, Franklin J., Chitturi, RavindraVolume:
29
Language:
english
Journal:
Journal of Personal Selling and Sales Management
DOI:
10.2753/pss0885-3134290105
Date:
December, 2008
File:
PDF, 368 KB
english, 2008