Managing Cooperative Advertising: A Strategic Approach. Young, Robert F. and Stephen A. Greyser. Lexington, MA: Lexington Books, 1983. 192 Pp. $25.00
Block, MartinVolume:
14
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1985.10672974
Date:
December, 1985
File:
PDF, 398 KB
english, 1985