A CONTENT ANALYSIS OF DIRECT-TO-CONSUMER (DTC) PRESCRIPTION...

Journal of Advertising 2003 / 12 Vol. 32; Iss. 4

A CONTENT ANALYSIS OF DIRECT-TO-CONSUMER (DTC) PRESCRIPTION DRUG WEB SITES

Macias, Wendy, Lewis, Liza Stavchansky
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Volume:
32
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2003.10639147
Date:
December, 2003
File:
PDF, 177 KB
english, 2003
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