Creating the service experience

Journal of Marketing Management 2008 / 02 Vol. 24; Iss. 1-2

Creating the service experience

Baron, Steve, Harris, Kim
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Volume:
24
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/026725708x273885
Date:
February, 2008
File:
PDF, 114 KB
english, 2008
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