Gender and message appeal: their influence in a...

Journal of Social Marketing 2014 / 01 Vol. 4; Iss. 1

Gender and message appeal: their influence in a pro-environmental social advertising context

Noble, Gary, Pomering, Alan, W. Johnson, Lester
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Volume:
4
Language:
english
Journal:
Journal of Social Marketing
DOI:
10.1108/jsocm-12-2012-0049
Date:
January, 2014
File:
PDF, 269 KB
english, 2014
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