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Volume 4; Issue 1
Main
Journal of Social Marketing
Volume 4; Issue 1
Journal of Social Marketing
Volume 4; Issue 1
1
Reflections on a decade in social marketing
McAuley, Andrew
Journal:
Journal of Social Marketing
Year:
2014
Language:
english
File:
PDF, 78 KB
Your tags:
english, 2014
2
Gender and message appeal: their influence in a pro-environmental social advertising context
Noble, Gary
,
Pomering, Alan
,
W. Johnson, Lester
Journal:
Journal of Social Marketing
Year:
2014
Language:
english
File:
PDF, 269 KB
Your tags:
english, 2014
3
In the mood for [the right kind of] social marketing communication
Anghelcev, George
,
Sar, Sela
Journal:
Journal of Social Marketing
Year:
2014
Language:
english
File:
PDF, 259 KB
Your tags:
english, 2014
4
Financing social marketing programs through sponsorship: implications for evaluation
Madill, Judith
,
O'Reilly, Norm
,
Nadeau, John
Journal:
Journal of Social Marketing
Year:
2014
Language:
english
File:
PDF, 199 KB
Your tags:
english, 2014
5
Anti-child-abuse ads: believability and willingness-to-act
Hyman, Michael
,
Shabbir, Haseeb
,
Chari, Simos
,
Oikonomou, Aikaterini
Journal:
Journal of Social Marketing
Year:
2014
Language:
english
File:
PDF, 228 KB
Your tags:
english, 2014
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