Speeding up ‘New Products and Service Development’ through...

Service Industries Journal 2012 / 10 Vol. 32; Iss. 13

Speeding up ‘New Products and Service Development’ through strategic community creation: case of automaker after-sales services partners

Taifi, Nouha, Passiante, Giuseppina
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Volume:
32
Language:
english
Journal:
The Service Industries Journal
DOI:
10.1080/02642069.2011.575131
Date:
October, 2012
File:
PDF, 263 KB
english, 2012
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