Counterfeiting: Friend or Foe of Luxury Brands? An...

Counterfeiting: Friend or Foe of Luxury Brands? An Examination of Chinese Consumers’ Attitudes Toward Counterfeit Luxury Brands

Wang, Ying, Song, Yiping
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Volume:
26
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911762.2013.804618
Date:
September, 2013
File:
PDF, 275 KB
english, 2013
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