Counterfeiting: Friend or Foe of Luxury Brands? An Examination of Chinese Consumers’ Attitudes Toward Counterfeit Luxury Brands
Wang, Ying, Song, YipingVolume:
26
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911762.2013.804618
Date:
September, 2013
File:
PDF, 275 KB
english, 2013