PERCEPTION OF CHILDREN'S INFLUENCE ON FAMILY DECISION...

Journal of Consumer Marketing 1987 / 01 Vol. 4; Iss. 1

PERCEPTION OF CHILDREN'S INFLUENCE ON FAMILY DECISION PROCESSES

Swinyard, William R., Peng Sim, Cheng
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Volume:
4
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/eb008186
Date:
January, 1987
File:
PDF, 777 KB
english, 1987
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