Modeling the Audience's Banner ad Exposure for Internet...

Journal of Advertising 2006 / 05 Vol. 35; Iss. 2

Modeling the Audience's Banner ad Exposure for Internet Advertising Planning

Huang, Chun-Yao, Lin, Chen-Shun
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Volume:
35
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2006.10639236
Date:
May, 2006
File:
PDF, 290 KB
english, 2006
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