VARYING THE CONTENT OF JOB ADVERTISEMENTS: The Effects of...

Journal of Advertising 2006 / 04 Vol. 35; Iss. 1

VARYING THE CONTENT OF JOB ADVERTISEMENTS: The Effects of Message Specificity

Feldman, Daniel C., Bearden, William O., Hardesty, David M.
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Volume:
35
Language:
english
Journal:
Journal of Advertising
DOI:
10.2753/joa0091-3367350108
Date:
April, 2006
File:
PDF, 199 KB
english, 2006
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