Brand and performance signals in the choice of franchise...

Brand and performance signals in the choice of franchise opportunities

Calderon-Monge, Esther, Huerta-Zavala, Pilar
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Volume:
34
Language:
english
Journal:
The Service Industries Journal
DOI:
10.1080/02642069.2014.905920
Date:
July, 2014
File:
PDF, 155 KB
english, 2014
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