Marketing Applications of Transactional Analysis: Some...

Journal of Advertising 1976 / 10 Vol. 5; Iss. 3

Marketing Applications of Transactional Analysis: Some Empirical Support for Advertising

Hansen, Richard W., Barry, Thomas E., Reed, Herbert H., McGill, Michael E.
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Volume:
5
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1976.10672646
Date:
October, 1976
File:
PDF, 1.14 MB
english, 1976
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