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Noticing Cultural Differences: Ad Meanings Created by Target and Non-Target Markets
Grier, Sonya A., Brumbaugh, Anne M.Volume:
28
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1999.10673578
Date:
March, 1999
File:
PDF, 2.51 MB
english, 1999