Exploring why consumers engage in boycotts: toward a...

Exploring why consumers engage in boycotts: toward a unified model

Albrecht, Carmen-Maria, Campbell, Colin, Heinrich, Daniel, Lammel, Manuela
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Volume:
13
Language:
english
Journal:
Journal of Public Affairs
DOI:
10.1002/pa.1473
Date:
May, 2013
File:
PDF, 448 KB
english, 2013
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