Volume 13; Issue 2

Journal of Public Affairs

Volume 13; Issue 2
1

Do good, goes bad, gets ugly: Kony 2012

Bal, Anjali S., Archer-Brown, Chris, Robson, Karen, Hall, Daniel E.
Journal:
Journal of Public Affairs
Year:
2013
Language:
english
File:
PDF, 99 KB
english, 2013
4

To share or not to share: the role of content and emotion in viral marketing

Botha, Elsamari, Reyneke, Mignon
Journal:
Journal of Public Affairs
Year:
2013
Language:
english
File:
PDF, 517 KB
english, 2013
5

Viral media & marketing: strategy, policy and exploitation

Plangger, Kirk, Mills, Adam J.
Journal:
Journal of Public Affairs
Year:
2013
Language:
english
File:
PDF, 60 KB
english, 2013
7

Viral political communication and readability: an analysis of an Italian political blog

Bigi, Alessandro
Journal:
Journal of Public Affairs
Year:
2013
Language:
english
File:
PDF, 186 KB
english, 2013
8

The Public Affairs of a Late Spring

Spencer, Tom
Journal:
Journal of Public Affairs
Year:
2013
Language:
english
File:
PDF, 54 KB
english, 2013
9

Issue Information

Journal:
Journal of Public Affairs
Year:
2013
Language:
english
File:
PDF, 35 KB
english, 2013
10

Bittersweet! Understanding and Managing Electronic Word of Mouth

Kietzmann, Jan, Canhoto, Ana
Journal:
Journal of Public Affairs
Year:
2013
Language:
english
File:
PDF, 1.33 MB
english, 2013