Country of Origin, Quality, Brand and Consumer...

Journal of Global Marketing 2001 / 11 Vol. 15; Iss. 2

Country of Origin, Quality, Brand and Consumer Ethnocentrism

Pecotich, Anthony, Rosenthal, Melissa J.
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Volume:
15
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1300/j042v15n02_03
Date:
November, 2001
File:
PDF, 1.65 MB
english, 2001
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