Promoting customer contact people: a key difference in...

Journal of Services Marketing 1993 / 01 Vol. 7; Iss. 1

Promoting customer contact people: a key difference in service and product advertising

Abernethy, Avery M., Butler, Daniel D.
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Volume:
7
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876049310026051
Date:
January, 1993
File:
PDF, 410 KB
english, 1993
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