The Impacts of Brand Personality and Congruity on Purchase...

Journal of Global Marketing 2009 / 06 Vol. 22; Iss. 3

The Impacts of Brand Personality and Congruity on Purchase Intention: Evidence From the Chinese Mainland's Automobile Market

Wang, Xuehua, Yang, Zhilin, Liu, Ning Rong
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Volume:
22
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911760902845023
Date:
June, 2009
File:
PDF, 360 KB
english, 2009
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