The Impact of Regulatory Focus, Temporal Orientation, and...

Journal of Advertising 2010 / 04 Vol. 39; Iss. 1

The Impact of Regulatory Focus, Temporal Orientation, and Fit on Consumer Responses to Health-Related Advertising

Kees, Jeremy, Burton, Scot, Tangari, Andrea Heintz
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
39
Language:
english
Journal:
Journal of Advertising
DOI:
10.2753/JOA0091-3367390102
Date:
April, 2010
File:
PDF, 442 KB
english, 2010
Conversion to is in progress
Conversion to is failed