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Product Innovativeness, Trade Show Strategy and Trade Show Performance
Chiou, Jyh-Shen, Hsieh, Chia-Hung, Shen, Chung-ChiVolume:
20
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1300/J042v20n02_04
Date:
June, 2007
File:
PDF, 652 KB
english, 2007