An Empirical Model of Optimal Dynamic Product Launch and...

Marketing Science 2006 / 01 Vol. 25; Iss. 1

An Empirical Model of Optimal Dynamic Product Launch and Exit Under Demand Uncertainty

Hitsch, Günter J.
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Volume:
25
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1050.0140
Date:
January, 2006
File:
PDF, 544 KB
english, 2006
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