Volume 25; Issue 1

Marketing Science

Volume 25; Issue 1
1

An Empirical Model of Optimal Dynamic Product Launch and Exit Under Demand Uncertainty

Hitsch, Günter J.
Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 544 KB
english, 2006
2

Understanding Store-Brand Purchase Behavior Across Categories

Hansen, Karsten, Singh, Vishal, Chintagunta, Pradeep
Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 242 KB
english, 2006
3

Back Matter

Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 3.02 MB
english, 2006
7

How to Compute Optimal Catalog Mailing Decisions

Gönül, Füsun F., Hofstede, Frenkel Ter
Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 185 KB
english, 2006
9

Front Matter

Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 1.67 MB
english, 2006
10

How to Compute Optimal Catalog Mailing Decisions

Füsun F. Gönül and Frenkel Ter Hofstede
Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 2.00 MB
english, 2006
11

An Empirical Model of Optimal Dynamic Product Launch and Exit under Demand Uncertainty

Günter J. Hitsch
Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 5.79 MB
english, 2006
12

The Benefits of Personalized Pricing in a Channel

Yunchuan Liu and Z. John Zhang
Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 1.85 MB
english, 2006
13

Research Note—The Benefits of Personalized Pricing in a Channel

Liu, Yunchuan, Zhang, Z. John
Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 171 KB
english, 2006
14

Benefits of Channel Discord in the Sale of Durable Goods

Arya, Anil, Mittendorf, Brian
Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 130 KB
english, 2006
15

Editorial—Are Consumers Rational? Experimental Evidence?

Shugan, Steven M.
Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 125 KB
english, 2006
16

Focus on Authors

Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 88 KB
english, 2006
17

Editorial: Are Consumers Rational? Experimental Evidence?

Steven M. Shugan
Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 1.56 MB
english, 2006
18

Benefits of Channel Discord in the Sale of Durable Goods

Anil Arya and Brian Mittendorf
Journal:
Marketing Science
Year:
2006
Language:
english
File:
PDF, 1.08 MB
english, 2006