![](/img/cover-not-exists.png)
THE BRAND CAPABILITY VALUE OF INTEGRATED MARKETING COMMUNICATION (IMC)
Ratnatunga, Janek, Ewing, Michael T.Volume:
34
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2005.10639214
Date:
December, 2005
File:
PDF, 175 KB
english, 2005