To share or not to share: the role of content and emotion...

Journal of Public Affairs 2013 / 05 Vol. 13; Iss. 2

To share or not to share: the role of content and emotion in viral marketing

Botha, Elsamari, Reyneke, Mignon
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
13
Language:
english
Journal:
Journal of Public Affairs
DOI:
10.1002/pa.1471
Date:
May, 2013
File:
PDF, 517 KB
english, 2013
Conversion to is in progress
Conversion to is failed