The Power Of Numbers: Investigating the Impact of Event...

The Power Of Numbers: Investigating the Impact of Event Roster Size in Consumer Response to Sponsorship

Ruth, Julie A., Simonin, Bernard L.
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Volume:
35
Language:
english
Journal:
Journal of Advertising
DOI:
10.2753/JOA0091-3367350401
Date:
December, 2006
File:
PDF, 648 KB
english, 2006
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