The Influence of Sender Trust and Advertiser Trust on...

Journal of Advertising 2014 / 01 Vol. 43; Iss. 1

The Influence of Sender Trust and Advertiser Trust on Multistage Effects of Viral Advertising

Cho, Soyoen, Huh, Jisu, Faber, Ronald J.
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Volume:
43
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2013.811707
Date:
January, 2014
File:
PDF, 281 KB
english, 2014
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