Using the classic grounded theory approach to understand consumer purchase decision in relation to the first customized products
Tang, Zhongjun, Chen, Xiaohong, Xiao, JuanVolume:
19
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610421011046166
Date:
June, 2010
File:
PDF, 426 KB
english, 2010