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Role of Brand Management of the Luxury Fashion Brand in the Global Economic Crisis: A Case Study of Aeffe Group
Savelli, ElisabettaVolume:
2
Language:
english
Journal:
Journal of Global Fashion Marketing
DOI:
10.1080/20932685.2011.10593095
Date:
August, 2011
File:
PDF, 4.50 MB
english, 2011