Volume 2; Issue 3

Journal of Global Fashion Marketing

Volume 2; Issue 3

1

Role of Brand Management of the Luxury Fashion Brand in the Global Economic Crisis: A Case Study of Aeffe Group

Savelli, Elisabetta

Journal:

Journal of Global Fashion Marketing

Year:

2011

Language:

english

File:

PDF, 4.50 MB

english, 2011

2

Personal Luxury Values Associated with Fashion Brand Consumption: An Exploratory Analysis of Demographic Variations in the United States

Kim, Hye-Young, Yoo, Jeong-Ju, Choi, Dooyoung, Kim, Jieun, Johnson, Kim K. P.

Journal:

Journal of Global Fashion Marketing

Year:

2011

Language:

english

File:

PDF, 5.93 MB

english, 2011

3

Consumers’ Value, Environmental Consciousness, and Willingness to Pay more toward Green-Apparel Products

Journal:

Journal of Global Fashion Marketing

Year:

2011

Language:

english

File:

PDF, 5.16 MB

english, 2011

4

Putting Assumed Emotion in Fashion Brand Literacy: Understanding Brand-Identity Relationship in the Interdependent Asian Context

Lam, Man-lok, Liu, Wing-sun, To, Chester Kin-Man

Journal:

Journal of Global Fashion Marketing

Year:

2011

Language:

english

File:

PDF, 4.15 MB

english, 2011

5

Consumer Attitudes and Shopping Intentions toward Pop-up Fashion Stores

Journal:

Journal of Global Fashion Marketing

Year:

2011

Language:

english

File:

PDF, 6.03 MB

english, 2011

6

Which Dress Do You Like? Exploring Brides’ Online Communities

Thomas, Jane Boyd, Peters, Cara O.

Journal:

Journal of Global Fashion Marketing

Year:

2011

Language:

english

File:

PDF, 5.31 MB

english, 2011

7

Global Fashion Marketing on the Move

Johnson, Kim K. P., Lee, MiYoung

Journal:

Journal of Global Fashion Marketing

Year:

2011

Language:

english

File:

PDF, 1.12 MB

english, 2011