Transferability and Adaptability of Products and Promotion...

Journal of Global Marketing 1988 / 01 Vol. 1; Iss. 1-2

Transferability and Adaptability of Products and Promotion Themes in Multinational Marketing -

Keegan, Warren J., Still, Richard R, Hill, John S
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Volume:
1
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1300/J042v01n01_07
Date:
January, 1988
File:
PDF, 1.22 MB
english, 1988
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