The Impact of Corporate Credibility and Celebrity...

Journal of Advertising 2000 / 10 Vol. 29; Iss. 3

The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands

Goldsmith, Ronald E., Lafferty, Barbara A., Newell, Stephen J.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
29
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2000.10673616
Date:
October, 2000
File:
PDF, 1.86 MB
english, 2000
Conversion to is in progress
Conversion to is failed