The role of attachment in building consumer‐brand...

Journal of Product & Brand Management 2011 / 03 Vol. 20; Iss. 1

The role of attachment in building consumer‐brand relationships: an empirical investigation in the utilitarian consumption context

Belaid, Samy, Temessek Behi, Azza
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Volume:
20
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610421111108003
Date:
March, 2011
File:
PDF, 306 KB
english, 2011
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