Assessing marketing performance: don't settle for a silver...

Assessing marketing performance: don't settle for a silver metric

Ambler, Tim, Roberts, John H.
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Volume:
24
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/026725708X345498
Date:
September, 2008
File:
PDF, 204 KB
english, 2008
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