Volume 24; Issue 7-8

Journal of Marketing Management

Volume 24; Issue 7-8
1

The marketing accounting interface – lessons and limitations

Year:
2008
Language:
english
File:
PDF, 230 KB
english, 2008
3

Assessing marketing performance: don't settle for a silver metric

Year:
2008
Language:
english
File:
PDF, 204 KB
english, 2008
6

Exploring accounting and market orientation: an interfunctional case study

Year:
2008
Language:
english
File:
PDF, 236 KB
english, 2008
7

Examining the theoretical influences of customer valuation metrics

Year:
2008
Language:
english
File:
PDF, 236 KB
english, 2008
9

The marketing / accounting interface

Year:
2008
Language:
english
File:
PDF, 168 KB
english, 2008
10

Determining the indirect value of a customer

Year:
2008
Language:
english
File:
PDF, 226 KB
english, 2008