The Portrayal of African-Americans in Business-To-Business...

The Portrayal of African-Americans in Business-To-Business Direct Mail: A Benchmark Study

Stevenson, Thomas H., Swayne, Linda E.
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Volume:
28
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1999.10673587
Date:
October, 1999
File:
PDF, 1.80 MB
english, 1999
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