The Relation Between Script Complexity and Commercial...

The Relation Between Script Complexity and Commercial Memorability

Lowrey, Tina M.
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Volume:
35
Language:
english
Journal:
Journal of Advertising
DOI:
10.2753/JOA0091-3367350301
Date:
October, 2006
File:
PDF, 141 KB
english, 2006
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