Achieving and Managing Global Brand Equity: A Critical...

Journal of Global Marketing 2008 / 07 Vol. 21; Iss. 3

Achieving and Managing Global Brand Equity: A Critical Analysis

Samli, A. Coskun, Fevrier, Merici
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Volume:
21
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911760802152041
Date:
July, 2008
File:
PDF, 109 KB
english, 2008
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