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SALCUSTOR: A Multidimensional Scale for Salespersons’ Customer Orientation and Implications for Customer-Oriented Selling: Empirical Evidence From India
Singh, Ramendra, Koshy, AbrahamVolume:
24
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911762.2011.592456
Date:
July, 2011
File:
PDF, 210 KB
english, 2011