![](/img/cover-not-exists.png)
When Product Placement Is NOT Product Placement
Natharius, David, Galician, Mary-LouVolume:
10
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1300/J057v10n01_15
Date:
May, 2004
File:
PDF, 99 KB
english, 2004