LEVERAGING CRM FOR SALES: THE ROLE OF ORGANIZATIONAL CAPABILITIES IN SUCCESSFUL CRM IMPLEMENTATION
Raman, Pushkala, Wittmann, C. Michael, Rauseo, Nancy A.Volume:
26
Language:
english
Journal:
Journal of Personal Selling and Sales Management
DOI:
10.2753/PSS0885-3134260104
Date:
January, 2006
File:
PDF, 157 KB
english, 2006