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Extending Marketing Activities and Strategies from Domestic to Foreign Markets
Albaum, Gerald, Tse, David, Hozier, George, Baker, KennethVolume:
16
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1300/J042v16n03_06
Date:
May, 2003
File:
PDF, 670 KB
english, 2003