The Role of Perceived Consumer Effectiveness and...

Journal of Global Marketing 2012 / 01 Vol. 25; Iss. 1

The Role of Perceived Consumer Effectiveness and Motivational Attitude on Socially Responsible Purchasing Behavior in South Korea

Wesley, Scarlett C., Lee, Min-Young, Kim, Eun Young
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Volume:
25
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1080/08911762.2012.697383
Date:
January, 2012
File:
PDF, 229 KB
english, 2012
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