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Negative Comparative Advertising: Evidence Favoring Fine-Tuning
Sorescu, Alina B., Gelb, Betsy D.Volume:
29
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2000.10673622
Date:
December, 2000
File:
PDF, 2.29 MB
english, 2000